When hiring a real estate agent, it’s crucial to understand the different kinds of agents and their roles. There are three main types: a seller’s agent or listing agent who represents the seller, a buyer’s agent who works for the buyer, and a dual agent who represents both parties. To avoid any conflict of interest, it’s often best to steer clear of a dual agent, though you must also be aware of state laws since in some areas, the buyer’s agent is legally bound to negotiate the best deal for the seller. It’s important that the agent you choose will represent your interests and help you navigate the real estate agency process smoothly.
- A seller’s agent will focus on marketing and representing the seller.
- A buyer’s agent helps prospective buyers find the best home for their needs.
- Avoiding dual agency can help reduce conflicts during negotiations.
| Type of Agent | Role |
| Seller’s Agent | Represents the seller, markets the property, negotiates on seller’s behalf |
| Buyer’s Agent | Works with the buyer to find a home, negotiate price, and submit offers |
| Dual Agent | Represents both parties (may pose a conflict of interest) |
“The right agent doesn’t just close deals—they open doors.”
Where to Start Your Search for a Great Agent
When looking to hire a real estate agent, a great starting point is through a recommendation from a friend or associate you trust. If that’s not possible, you can always check the phone book or search online for agents in your area. Once you have a list of potential candidates, it’s a good idea to contact them for an interview. Make sure you’re upfront and let them know you’re considering several agents, so they understand the competition and can provide the best service.
| Method | Description |
| Personal Recommendation | Ask family, friends, or coworkers for referrals |
| Online Search | Use real estate directories or local listings |
| Phone Book Listings | Still useful for identifying long-standing agents |
“Your agent is your real estate partner—choose one who earns your trust, not just your signature.”
How to Interview and Evaluate a Real Estate Agent
When interviewing a real estate agent, make sure the process lasts at least half hour to get a good sense of their experience and approach. You can conduct the interview over phone or in-person, but in-person tends to be more informative. Ensure the agent is state-licensed, works full-time in real estate, has a minimum of five years of experience in selling properties in your area, and is a member of a recognized trade association like the National Association of Realtors (NAR). Don’t forget to ask for references from previous clients and follow up with them. Also, request that the agent bring a list of deals they’ve handled in the past year to assess their track record.
| What to Ask | Why It Matters |
| License & Full-Time Status | Ensures legal practice and industry dedication |
| Local Experience (5+ years) | Demonstrates familiarity with your market |
| Trade Memberships (e.g., NAR) | Adds credibility and accountability |
| References | Provides insights from previous clients |
| Track Record (Deals Closed) | Validates performance and consistency |
“A strong agent’s history is filled with results, not excuses.”
Understanding Agent Contracts and Exclusive Agreements
When you decide to work with an agent, they may ask you to sign an exclusivity agreement, meaning you’ll work only with them. The term of this agreement is important, with agents often asking for six months, but you might want to negotiate it down to three months. Key points in this agreement include:
- Commission: Usually, sellers pay 2–3% of the sale price as commission, but this can be negotiated.
- MLS participation: Make sure the agreement specifies that your agent will include your home in the MLS database for your area.
- Termination: You should have the option to terminate the agreement at any time and for any reason, so the term doesn’t become a constraint.
| Term | What It Means |
| Commission | Typically 2–3% of the sale price (negotiable) |
| MLS Inclusion | Ensures your home is visible on the Multiple Listing Service |
| Termination | Cancel the agreement anytime without incurring any penalties. |
“The best agents earn your business daily—not just with a contract.”
Different Listing Agreements Explained
When you decide to work with a real estate agent, there are a few types of agreements you can choose from. The exclusive-right-to-sell agreement means you’ll pay a commission to your agent if the home sells, even if you or another agent sells it. With an exclusive agency agreement, your agent has the exclusive right to sell your property, but if you manage to attract a buyer and sell it yourself, you don’t owe the agent a commission. The open agreement gives the agent a nonexclusive right to list your home, and they only collect a commission if they are the ones to sell it. Most sellers choose the exclusive-right-to-sell agreement because it offers the most security for the agent. However, if you have an inkling you might find a buyer on your own, you may want to consider an open agreement or exclusive agency agreement instead.
| Agreement Type | Description |
| Exclusive Right to Sell | Agent earns commission no matter who sells the home |
| Exclusive Agency | Agent earns commission only if they bring the buyer |
| Open Listing | Multiple agents can list, but only the one who sells earns commission |
“A clear agreement today prevents confusion tomorrow.”
Legal and Financial Experts to Support Your Home Sale
When selling your home, it’s helpful to have more than just an agent. You may also want to consult a lawyer to review the paperwork you’ll need to sign and help you detect any potential legal issues. While it’s not required, their advice can prevent future problems. It’s also wise to speak with an accountant or tax adviser before you sell, as they can guide you on financial and tax matters, answering any questions you might have about the transaction.
- Lawyer can oversee the real estate transaction and spot legal issues.
- Accountant helps clarify tax and financial issues before selling.
| Professional | Role |
| Real Estate Lawyer | Reviews contracts, identifies legal risks |
| Accountant/Tax Adviser | Offers tax planning and explains financial implications |
“Selling a home is more than a transaction—it’s a legal and financial journey.”
Check Their Knowledge of the Local Market
Make sure to choose an agent who knows your neighborhood like the back of their hand.
A strong understanding of the local market helps an agent price your home accurately or find properties that match your budget and needs. Ask about recent sales in the area, typical time on market, and how they plan to position your home or negotiate your purchase. Understanding the local market can turn an average deal into an excellent one.
“In real estate, location matters—and so does your agent’s knowledge of it.”
Explore Their Plan to Market Your Home Effectively
If you’re selling a home, find out how the agent plans to market it. Will they use professional photography, virtual tours, online listings, open houses, and social media? A solid marketing plan helps your home stand out and attracts more buyers. Don’t be afraid to ask for samples of past listings to evaluate the quality and presentation of their work.
| Marketing Tool | Purpose |
| Professional Photos | Capture attention online |
| Virtual Tours | Allow remote viewing |
| Social Media Ads | Target specific buyer demographics |
| Open Houses | Bring in local foot traffic |
“Homes don’t just sell—they need to be showcased.”
Make Sure Their Communication Style Works for You
Choose an agent whose communication style matches yours. Do they respond quickly via text, email, or phone? Will they give you regular updates? Since real estate transactions move quickly, having an agent who’s responsive and keeps you informed can reduce stress and improve your overall experience. Be upfront about your expectations.
“In a fast market, a slow response can cost you thousands.”
Uncover All Agent Fees and Extra Expenses Upfront
Beyond commission, ask your agent about any additional fees you may encounter. These can include administrative fees, marketing expenses, transaction coordination fees, or staging costs. Knowing the full financial picture up front helps avoid surprises and ensures you’re prepared for the true cost of selling or buying.
| Fee Type | Description |
| Admin Fees | Document handling or brokerage services |
| Staging Costs | Optional, but may increase your home’s appeal |
| Marketing Expenses | May include photography, ads, or virtual tours |
| Transaction Coordination | A third-party managing closing paperwork |
“Transparency in fees builds trust—guesswork builds regret.”
Closing Advice on Hiring the Perfect Real Estate Agent
Hiring the right real estate agent is one of the most important steps in your buying or selling journey. Be informed, ask questions, and trust your instincts. The right agent can turn a stressful process into a smooth and profitable experience.
“Success in real estate starts with the agent you choose.”
Frequently Asked Questions
What is the difference between a buyer’s agent and a seller’s agent?
A buyer’s agent represents the homebuyer’s interests, while a seller’s agent works to get the best deal and exposure for the seller’s property.
Why should I avoid a dual agency relationship?
Dual agents represent both buyer and seller, which can create conflicts of interest and limit negotiation transparency during the transaction.
How do I assess if an agent is truly experienced?
Ask about their years of local experience, number of deals closed, and request references from previous clients to confirm performance and reliability.
Do I need to commit to a contract with a real estate agent?
Yes, most agents require an exclusivity agreement, outlining services, duration, commission, and termination terms to formalize the working relationship.
How much commission does a real estate agent usually charge?
Real estate agents typically charge between 2% to 3% of the sale price, though this amount can often be negotiated upfront.
What should I ask during a real estate agent interview?
Ask about licensing, full-time status, local experience, recent deals, communication style, and references to ensure the agent is a strong fit.
How can I check if an agent is licensed and legitimate?
You can verify an agent’s license through your state’s real estate licensing board or online government real estate license databases.
What’s included in an agent’s marketing strategy for selling a home?
A solid plan includes professional photos, virtual tours, social media marketing, MLS listings, and open houses to attract more potential buyers.
Can I switch agents if I’m not satisfied?
Yes, if you’ve included a termination clause in the agreement, you can switch agents at any time without penalty or delay.
Do I need a real estate lawyer in addition to an agent?
While not required, hiring a real estate lawyer can help you avoid legal issues and ensure your contracts are clear and compliant.
Conclusion
In conclusion, hiring the right real estate agent is a key decision that can significantly impact the success of your property transaction. By understanding the various types of agents and their roles, conducting thorough interviews, and ensuring transparent communication about fees and agreements, you can make an informed choice. Whether buying or selling, partnering with an experienced, trustworthy agent who understands the local market and has a solid marketing strategy will help you navigate the process smoothly and achieve the best possible outcome. With the right guidance, real estate transactions can become less stressful and more rewarding.
Rhys Henry is a Luxury Realtor & Senior Partner at Tyron Ash International, specializing in South East London & Kent Division. A dedicated real estate agent, Rhys is passionate about helping clients navigate buying, selling, and investing in luxury properties with expert guidance and industry-leading strategies.